Tomorrow morning, bright and early, I will leave for the Blogalicious conference in Atlanta. It's a conference for women bloggers of color (though certainly not exclusive to that demo), and I say, "It's about time."
Thinking, writing, and speaking about being a blogger of color is something I've done a lot of over the years (posts are collected here). It began back in 2006 at BlogHer Chicago, continued the following year when I participated in a panel discussion about marketing to bloggers of color at BlogHer Business and this year at BlogHer I was on a "room of your own" panel discussion about marketing to bloggers of color, and I heard from lots of you that you liked that panel very much.
In just a couple of days, I will be delivering the opening remarks at the Blogalicious conference and I want to know, "Where are we?" and "How are we doing?"
I've heard a lot of opinions over the years about how to reach women of color (or how not to when, in 2006, one marketer infamously told me, "We just don't know what to do with you."), but I want to know how you feel about it.
Do you want to be pitched to differently--and by differently I mean marketers taking the time to notice your cultural perspective when contacting you?
Would you like your like blog title--if it references a particular cultural or potentially racially identifiable term (like Kimchi, for example)--to not scare marketers away?
How do you handle the pitches that are way-of-base? (the smart and gorgeous Karen Walrond of Chookooloonks famously tells the story of being pitched for hair clips...she has a beautiful head of hair that, well, just isn't right for those clips.)
Do you think about any of this or are you too busy sharing your stories?
I ask these questions sensitively and with the understanding that it's not about receiving yet another pitch or another sample. That isn't the point (or, if you are a review blogger of color, perhaps it is). The point is diversity and inclusion. We all know that big agencies have an African-American or Hispanic or Asian department. And then there are the agencies that specialize in marketing to one particular demographic. Have you heard from them?
The point I'm trying to make here is do marketers value diversity, and if so, in your opinion, are they doing an effective job of seeking it out? And, most importantly, if they value and want to seek it out but don't know how--are they asking for help?
I'm on the side of wanting to provide that help. If you feel the same--and, hey, especially if you feel differently--I'd love to hear from you.
So I ask you, my sister bloggers of color: How we doin' out there?
PS If you will be at Blogalicious, please let me know! I'd love to meet you.